PORTFOLIO
GOLDEN GATE GLOBAL
Global Marketing Communications
Golden Gate Global offers clients from 25+ countries real estate project investment opportunities in the San Francisco Bay Area. To help them market their EB-5 fund to local and international clients in Asia, I designed a set of marketing collateral in multiple languages to reach targeted markets.
Candlestick EB-5 Fund Brochure
ART DIRECTION, CONCEPT DESIGN, BRANDING
Golden Gate Global approached me to design a brochure to showcase their Candlestick EB-5 fund for a real estate development at Candlestick Point. They wanted a clean and professional design and provided 3-D renderings of the project. They also stipulated that the brochure would be translated into other languages, Chinese in particular, and my design would need to accommodate for that. The 16-page brochure was designed in Adobe InDesign with charts created in Adobe Illustrator.
Candlestick EB-5 Fund Profile
ART DIRECTION, CONCEPT DESIGN, BRANDING
As a companion piece to the brochure, I designed the profile with the same 3-D rendering image in the header. I also used the same branding elements, color, font, and graphics, from the brochure. The profile could stand on its own as well as serving as a companion to the brochure. The profile was also translated into Chinese for prospective investors from China.
Marketing Collateral
DESIGN, BRANDING
I designed the Golden Gate Global Corporate Brochure and it was translated into multiple languages. The sample below includes English, Chinese, and Portuguese. The tricky part of accommodating different languages in a design is spacing. The same phrase in Chinese could be much shorter than one in English. Hence, the font size needs to be adjusted for legibility which could impact the rest of the design.
