PORTFOLIO
ALLIANZ GLOBAL INVESTORS
Global Rebranding
Allianz Global Investors is a global asset management firm. To strengthen their brand identity and philosophy, the firm launched a global rebranding initiative and incorporated the tagline “Understand. Act.” to their logo. The concerted brand rollout included a series of videos, marketing campaigns, and updated marketing collateral for both internal and external communications.
Understand. Act. Video
ART DIRECTION, VIDEOGRAPHY, POST PRODUCTION
The Understand. Act. video project was part of a global rebranding initiative and I was tasked to interview and shoot footages of US employees describe what Understand. Act. meant to them. Over the course of two weeks, I carried my video equipment and lighting kit, and traveled to all four US offices, San Francisco, San Diego, Dallas, and New York, and met with over twenty employees from different departments and diverse ethnic backgrounds for the video shoots. After the filming, I spliced the clips in Final Cut Pro and worked with an agency in Frankfurt, Germany, to put together the final video. I partnered with a Copy Editor and incorporated clips from US, Asia and Europe to craft a narrative, and created graphics in Adobe After Effects and added music to tell a compelling story. The most challenging part of the project was to get people to relax in front of the camera and speak naturally as if we were having a conversation and not reciting a memorized speech. With my coaching and direction, everyone became more confident in their delivery and the project was a great success.
BluePrint Recognition Posters
DESIGN, BRANDING, PRINT PRODUCTION
As part of the global rebranding initiative, I collaborated with the Chief Marketing Officer and launched the BluePrint Recognition program to acknowledge employees for their contribution to the organization. I designed a series of posters and certificates, and created an online nomination form for employees to nominate their peers. I received the first BluePrint Recognition Award for Employee Excellence.
Marketing Collateral
DESIGN, BRANDING, CHART AND DATA CREATION, PRODUCTION
As part of the global rebranding rollout, all the marketing materials were updated. Below are samples of brochures, information sheets, and product profiles. These pieces were designed in Adobe InDesign with charts created in Excel or Adobe Illustrator based on performance data generated from proprietary software.
Sales Presentations
DESIGN, BRANDING, CHART AND DATA CREATION, PRODUCTION
Product presentations were essential for Portfolio Managers, Sales and Consultants to pitch the products to their clients. I updated the presentations quarterly with the most current performance data, and generated different charts for comparison with respective benchmarks. I often worked with Portfolio Managers to update the narrative in their presentations to highlight the current market condition and forecast future growth.
